Once Again The Porn Industry Shows Us The Way

A little tech news for you all. If, like me, you are an iPhone user, you no doubt have been frustrated by the phone's lack of support for Adobe Flash. I read a lot of blogs with video like Hot Air, and not being able to view Flash videos is a real detriment to the device. However, Steve Jobs does have a good argument for his stand against Adobe. The software is bulky, it burns up battery life and if you've ever had a webpage take forever to load up, it's usually because of Flash. That's not to say it's not a great product. It certainly revolutionized video on the Internet, but now we also have HTML5, the latest version of HTML that supports video playback. Jobs says this will soon be the standard, so just wait. Google, however, seems to be in Flash's corner. So who's right?

When you have a question like this, always look to the porn industry. In my line of work in video production, I'm sometimes asked why VHS beat out Beta in the 1980's. They're always surprised when I tell them that the porn industry is responsible. Like it or not, porn has quite a few consumers in the United States and elsewhere. When they pick a pony, that's usually the one to win the race. The porn industry went to Sony who made Beta and asked for a deal. Sony rejected...so they went to Panasonic, who made VHS and a deal was struck to distribute their movies on the format. Those thinking this was just a coincidence were silences when the porn industry hitched its wagon to Blu-Ray over HD-DVD. Try and find HD-DVD now.

So what is the answer to this online video question. Well, it looks like HTML5 will emerge victorious. No doubt Apple sales have influenced the decision with porn giants like Digital Playground as Wolfgang Gruener reports:

It was a natural thought to ask Ali Joone, founder and director of Digital Playground (DP), one of the leading adult film studios in the U.S. for his thoughts on the format debate. Not surprisingly, while many of us are still trying to figure out which way we should go, Joone has already a clear direction for his company: “HTML 5 is the future,” he said. For Joone, it is a simple matter of exposure why HTML 5 will win over Flash.


More than two years ago, he began offering content for the iPhone. Since Apple does not allow pornographic content in its App Store and since Safari does not run Flash, DP began taking the HTML 5 route. DP’s HTML 5 streams for mobile devices have been available for more than a year now. Joone said that he is following the Flash integration in Android, but he indicated that it is rather irrelevant to him whether Android will support Flash or not: “Mobile browsers run HTML 5 very well. Flash brings everything to a crawl and has an impact on battery life. With HTML 5, there is no reason to show our content in Flash.”


And there you have it folks. The Council of the Elders of Porn have made their ruling. Now it's just a matter of time.

(Disclaimer: My interest in this subject has to do with information technology and my ability to look at video news sites online. I'm not even sure what porn is...some form of Mediterranean cooking maybe?)